From modest beginnings to an icon of growth and prosperity, Dubai has long-earned its title: 'The Desert Miracle'.

A diversified economy ideally located midway between Europe and the Far East, Dubai has enjoyed year-on-year record growth and is now regarded as the region’s premier business hub, evidenced by the large numbers of private and multi-national companies that have flocked to the Emirate.

Dubai’s GDP is expected to grow at an annual rate of almost 15% to AED 247,305 million by 2010, and the City currently has the highest population growth rate in the world, expected to increase from 1.4 million to 2.3 million between 2007 and 2010.

Furthermore, the vision of the Dubai Government is to increase the number of tourists from 4.3 million in 2004 to 15 million by 2010, positioning Dubai among the world’s leading tourist destinations.

With rapidly growing population and tourism figures, no other city offers retailers such an exciting future.